![]() This chain of stores is capitalizing on the one thing that can drive sales faster-and farther-than anything else: The puppy row was packed, and there were people waiting on cubicles to empty. Once the customer establishes a bond with one of the pups inside these little romp rooms, the chances of them taking the dog home go up dramatically.Īll the objections melt away, replaced by the joy of being with something so lovable. And when you add kids to the mix? FORGET IT. But as I was driving home, I started thinking … Seriously-how many parents can say no after seeing their babies faces virtually light up with that little Yorkie or Westie in their lap?įortunately, my wife and I were spared the "PLEEEEEEEEEASE Mommy and Daddy" cries from our children. This marvelously shrewd technique used in this pet store can also be applied to your email marketing campaigns. It's true-by taking that extra step and establishing a relationship with your prospects through a series if well-written emails, the chances of converting that prospect into a customer go through the roof.
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